CIAL D&B — Ads Management¶
Project portal for the ads management engagement developed by EON for CIAL Dun & Bradstreet. This space consolidates the proposal, the discovery work, the landings and the campaigns we run together.
What you will find here¶
Proposal¶
Executive summary of the project, agreed scope, and deliverables of the Ads Management pilot.
Discovery¶
Diagnostic of CIAL's existing landings and the reading of optimization opportunities for paid traffic.
Landings¶
Message-match system, wireframes and copy for the two dedicated landings: CIAL360 Credit and Compliance (Intelligence + Risk Analytics).
Strategy¶
Channels, audiences, keywords, bidding strategy and budget of the pilot across LinkedIn Ads and Google Ads Search.
Ads¶
Campaign copy for LinkedIn Ads and Google Ads, aligned with the scent-trail system that connects each ad to its landing.
Resources¶
Complementary project material: templates, formats and supporting documentation.
How to navigate¶
This portal follows the natural flow of the project. Each section includes the deliverables, the reasoning behind decisions, and material ready for implementation. Information stays updated as the pilot progresses.
For questions or change requests, write to hola@eon.mx.
Note on language. This portal is published in English for review by CIAL stakeholders. Ad and landing copy remain in Spanish as published on the platforms — they appear inside quoted blocks throughout the portal and are not translated, to preserve fidelity with what end users actually see.
We are EON, we want to be part of your team.