Ads¶
Campaign copy for LinkedIn Ads and Google Ads, aligned with the message-match system between ad and landing.
Structure¶
Each product runs three creative angles (A, B, C), and each angle is executed on LinkedIn and Google. This puts six creative groups in production from day 1, with full traceability to its corresponding landing variant.
| Product | Angles in production | Platforms |
|---|---|---|
| CIAL360 Credit | Speed · Pain · Efficiency | LinkedIn Single Image + Google RSA |
| Compliance (Intelligence + Risk Analytics) | Category · Pain · Coverage | LinkedIn Single Image + Google RSA |
Copy document¶
LinkedIn and Google Ads copy →¶
Includes:
- Master scent-trail table (ad ↔ landing).
- Full LinkedIn Single Image Ad copy by angle (intro text, headline, description, CTA, destination URL).
- Full Google Ads RSA copy by product (15 headlines, 4 descriptions, extensions).
- Pre-launch QA checklist.
Weekly update — May 25–27, 2026 →¶
Operational changes applied during the May 25–27 week, including:
- Updated Google Ads budget for
CIAL360 Credit - MX - 2026 Q2 - Search Non-brand. - Second RSA created in the
Credit_NB_SoftwareCreditoB2Bad group with risk + D&B credibility angle. - Current LinkedIn Ad Set status and outstanding blockers.
Scent-trail principle¶
The user clicks the ad and the landing repeats the same promise with the same words. No surprises, no visual disconnect, no re-explanation of the value. It is the same message, in the same tone, with the same CTA, executed on two different surfaces.
That principle lowers cost per lead and increases the quality of the prospect reaching the CRM.
Language note¶
The body of this section is written in English. Ad copy (headlines, intro text, descriptions, CTAs, landing variants) is kept in Spanish exactly as it is published on LinkedIn and Google Ads. Copy blocks appear inside quoted Spanish text throughout the document. This preserves fidelity with what users actually see on the platforms.