Landings

A system of two dedicated landings for the products running in the pilot, connected to LinkedIn and Google ads under a single operating principle: message match.

Contents

Ad → Landing system

Master document defining how ads connect to each landing. Scent-trail rules, naming convention, A/B testing framework, and standard form.

CIAL360 Credit

Dedicated landing for the B2B credit-evaluation product line. Audience: CFO, Credit Manager, Risk Director.

Compliance (Intelligence + Risk Analytics)

Combined landing that integrates Compliance Intelligence and D&B Risk Analytics under a single URL with two product sections. Audience: CCO, CRO, Head of Compliance, Compliance Manager, Procurement Director, Third-Party Risk Manager.

Operating principle

Each landing is designed to deliver a single function: convert paid traffic into qualified demos. That is why they share structure and rules:

• Hero with inline form visible above the fold.
• Three hero variants per landing (one distinct angle each) for A/B testing from day one.
• No navigation menu. No links to other products. No distractions.
• Five-field form with automatic enrichment.
• Full continuity with the ad copy that originated the visit.

The Compliance landing is longer than the Credit one because it integrates two products under the same URL: in addition to the hero and form, it includes two clearly differentiated product sections (one for Compliance Intelligence and one for Risk Analytics) plus a shared "How it works" block.