Executive summary

Context

CIAL Dun & Bradstreet is launching a paid-media pilot on LinkedIn Ads and Google Ads for its product lines in the Mexican market. EON works as a strategic extension of CIAL's marketing team, from planning through monthly optimization.

Pilot objective

Validate the efficiency of paid-media investment in generating qualified demand for two key products of CIAL's portfolio in Mexico:

• CIAL360 Credit — B2B credit-evaluation platform.
• Compliance (Compliance Intelligence + D&B Risk Analytics) — KYC/KYB platform with continuous third-party monitoring, sanctions, PEP, UBOs, ESG and cyber risk.

Approach

The pilot operates under four operating principles:

Understand. We work as an extension of CIAL's team. Every strategic decision is validated against the business.

Speed as a strategy. Fast execution at a high standard. The pilot is designed to deliver actionable signal within the first four weeks.

Performance. Data-driven decisions. Every creative angle, audience, and ad is measured against commercial KPIs, not vanity metrics.

Optimize. Monthly optimization cycle with joint review of results and budget reallocation by channel and product.

Timeline

The project is structured in four phases:

1. Discovery — Deep understanding of the end customer, technical diagnostic, and strategy definition.
2. Landing design — Dedicated landings for each product, built under the message-match system.
3. Campaign build and launch — Implementation in LinkedIn Campaign Manager and Google Ads.
4. Continuous optimization — Monthly performance analysis and budget adjustments.

Collaboration model

CIAL retains full ownership of its media accounts, access credentials, and billing. EON operates as an external strategic advisor in full compliance with each platform's policies. Campaign data flows into custom dashboards accessible to both teams.

Immediate next step

Approval of the landing and ad system documented in this portal so that technical implementation can begin.