Weekly update — Jun 17, 2026¶
Operating record of the first optimization cycle. Based on a performance review at approximately three weeks of the Credit campaigns and two weeks of the Compliance campaigns. Declarative status at the close of June 17, 2026.
Summary¶
| Area | Action at close of June 17 |
|---|---|
| Account control | Automatic application of Google Ads recommendations disabled across all 13 recommendation types, to keep targeting, bidding, negative keywords and ad copy under explicit control during the pilot. |
| Compliance Search — exclusions | 21 self-service / consumer-intent negative keywords added to CIAL360 Compliance - MX - 2026 Q2 - Search Non-brand, plus the universal negative-keyword list already used on Credit. |
| Compliance Search — keywords | Search-volume validation in Keyword Planner. Campaign reframed from product/SaaS-style terms to business-intent terms (AML, SAT 69-B list, due diligence), added as phrase match in their themed ad groups. |
| Credit Search | Confirmed as the lead-generating channel of the pilot. Winning configuration retained; to be scaled. |
1. Account control — automatic recommendations¶
Automatic application of recommendations was enabled on the account across 13 recommendation types, including bid-strategy changes, optimized targeting, removal of negative keywords, and automatic edits to responsive search ads.
This was disabled in full. In a controlled pilot, changes to targeting, bidding, negative keywords and ad copy should take effect by deliberate decision, not automatically. Recommendations remain visible and can be applied manually after review. This keeps every change reviewable and preserves the integrity of the pilot's learning.
2. Compliance Search — reorientation to business intent¶
Search-term analysis¶
At two weeks, the search-term report for the Compliance Non-brand campaign showed traffic dominated by self-service, free-lookup queries (for example, consulting or downloading the SAT blacklist) rather than B2B buyer intent. This pattern explains traffic without qualified registrations.
Negative keywords¶
Twenty-one negative keywords were added to filter self-service and consumer intent — including free, consult, download, RFC lookup and natural-person modifiers — while keeping the legitimate compliance theme (the SAT 69-B list) open for business-intent searches. The universal negative-keyword list already applied to Credit was also added to the Compliance campaign for consistency.
Search-volume validation¶
Search volumes were validated in Keyword Planner (Mexico, June 2025–May 2026). Product/SaaS-style phrasing has near-zero demand, while domain-language terms show real, low-competition demand:
| Term | Avg. monthly searches | Competition |
|---|---|---|
| prevención de lavado de dinero | 1,300 | Low |
| lista 69-B (SAT) | 1,300 | Low |
| debida diligencia | 1,000 | Low |
| verificación de proveedores | 70 | Low |
| software PLD | 50 | High |
| listas de sanciones | 20 | Low |
| software de compliance / cumplimiento | 10 / 10 | High / Medium |
| kyc empresas | 10 | Medium |
The reading mirrors the earlier Credit finding: demand lives in domain language, not in product/SaaS phrasing.
Keywords added (phrase match)¶
New keywords were placed in their matching themed ad groups to preserve ad relevance:
- Ad group
Compliance_NB_UBO_PLD—"prevencion de lavado de dinero","lista 69 b","lista 69-b sat". - Ad group
Compliance_NB_TPRM—"debida diligencia","debida diligencia de proveedores","due diligence proveedores".
All are phrase match and entered standard policy review at creation.
3. Credit Search — the lead channel¶
The Credit Non-brand campaign is the channel producing the pilot's registrations to date, consistent with the figures reflected in Salesforce and Analytics. Its configuration — built on bureau-language keywords (company / legal-entity credit bureau) — is performing and will be scaled in the next step by raising its delivery ceiling.
4. Evaluation approach for Compliance¶
The first two weeks are the platforms' learning period; from there, optimization is weekly. For Compliance, the reframed configuration is given a clean-data checkpoint at approximately June 25. If it does not produce qualified registrations by then, paid investment in Compliance is reallocated to Credit, where the pilot is already seeing return.
5. Next operational steps¶
- Align ad copy and landing experience with the new Compliance business-intent terms (AML, 69-B, due diligence).
- LinkedIn: move the Credit and Compliance pilots from a traffic objective to a lead-oriented setup, with audiences tightened to the target Compliance and Risk roles.
- Dashboard: incorporate the Compliance campaigns alongside Credit.
- Scale the Credit Search configuration by raising its delivery ceiling.